All offices have chants and phrases. Some are specific to the office. This
is encouraged as it leads to more unity and fun. Each crew is often
encouraged to come up with their own slogan or song. Even a poster. There
are also many terms that are organizational. I will touch on what some of
them mean later.
It is also important to note how these chants, sayings and words will play
their part in the organization of the office. When you say a certain word,
everyone is trained to say a certain word back. This immediately stops
though of other things and gets attention focused on the speaker. For
example "juice". You say juice and some one should say juice back. So if
someone is running a meeting and people are talking in the background -- the
speaker can say "juice?" and everyone in unison should say juice back. Or
you can start a chant, and then everyone will roboticly repeat it and change
their thoughts. Because saying juice helps a person to stay in the ds-max
mode of thought. It is all kind of like the Pavlov‚s dog example. A sound
is uttered and then people associate a feeling or response to the stimulus.
Pavlov‚s dog salivated at the sound of the bell, when some one says juice
you get into a ds-max rhino mode.
Here are some sayings:
- Juice = Join us in creating excitement. This word is a be all end all for
DS-max lingo. It demonstrates how reps are supposed to be in an excited,
opportunity minded state. To follow this program, you have to be positive.
To get people you never met to buy from you on the spot -- you have to be
in a positive state of mind. If someone says "juice?" to you, you should
say "juice!" back.
- Juice by you = congratulations
- Juice by that = well done
- 9 to 5 schmuck = some one that has a 9 to 5 job. This person is lazy, has
his life controlled by a boss, will be laid off, has no sense of goals or
directions and is too secure in their poor existence to try and get a head
- Rhino = A ds-max poster child. Someone that has a great attitude, can
build a crew, overcome any negative, is looking for long term success in the
business and can do the marketing system to the T.
- Impact = A small mini meeting that happens before the main meeting in the
morning. A respected leader or someone that is consistent in production, or
that did well the day before selects one aspect of the marketing system and
talks about that for a few minutes.
- Meeting = A 10 to 30 minute gathering that happens every morning. The
resident owner goes over who did well the day before, promotes people to
leadership and talks about something to get the reps excited to go out in
the field to sell. It should be motivational. But sometimes they are fear
of loss meetings.
- Day of O = For day of observation. A job applicant. This person has been
told that he is going to be teamed up with someone to spend an unpaid day in
the field so that they can be evaluated and that they in turn can evaluate
the company. It is up to the leader to decide if he wants the person and to
be able to convince the person to take the job.
- "Hey Guys?!" = If some one shouts this.
- "Hey What?!" = Then everyone responds with that. It is a way to get
everyone‚s attention for a meeting. If someone is trying to say something
or make a point they can yell out the hey guys and get everyone to respond
back hey what. There is a lot of noise going on in the office. Plus, sales
men all like to get attention. So this is one way to get everyone on the
same page. A good owner will train the leaders to respond with the hey what
- High roller speech = If you do well in production the day before, it will be
announced in the following morning meeting. You might be "privileged" to
speak a bit about how you made good money. If you are a good leader, you
should think before hand about what you are going to say. You want the
owner to think well of you so that you will get a good day of O for your
team. Usually this means picking a step from the marketing system that
worked well for you, telling a story about how having a great attitude saved
you and then finish by saying how you want to accomplish a ds-max related
goal like get promoted in 3 months or something like that.
- Leader = a person who constantly trains people while trying to build a crew.
- Owner = a leader who now owns their own branch
- Toast = when a person burns out and quits
- 5 and 8
Having nothing to say would only be excusable for a new leader -- other than that you would
just look sloppy. If you have a new person on your crew -- that is going to
be speaking -- be sure to get with that person before hand and tell them what
and what not to say! If the person says something anti-dsmax while doing a
highroller speech in front of everyone -- expect to hear about it from the
owner! If a new person starts talking out of turn up there, the leaders will
start clapping their hands and saying, "juice". The negative person will be
drowned out by the noise and come to realize that we all think he was done
with his speech and to get back in the semi-circle