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There are five components of the dsmax marketing system. They are the five
steps, the eight working habits, the impulse factors and the law of
averages. It is all door to door.
The five steps:
Basically, When you introduce yourself to someone you should smile, make eye contact and be excited to meet him or her. In the short story you explain why you are there. In the presentation you do your pitch, in the close you get the person to consent to buy and in the rehash phase you suggest buying many things to the person. Realize that I could go on a lot more about this -- I used to do many meetings on each step -- but I just want people to get the general idea. This formula can be used to sell anything. Of course it does not always go smoothly. There are often questions and interruptions. But these five steps work.
The eight working habits
Consider a day in the field like a work out. Through out the 8-hour day you should always be happy, always focus on your goals, always take control, and always hit every business or residence in your area. You can not leave any of these steps out! If you are working a full 8 hours, but are not maintaining a positive attitude -- you will not make money and vice versa. If you skip doors -- behind some of those doors are the yesās that could have been part of your law of averages. If you are on time and are prepared, but you do not take control, the customers will walk all over you.
The law of averages is based on the number of people you see, some will say yes. Ds-max is not the type of organization that teaches people to make hard sales. If some says no -- they leave -- they donāt stay and twist arms. So, the rep should always be seeing as many people as possible in a given day. Especially if they donāt sell in the morning. Because if they are really applying the law of averages -- it will catch up with them in the afternoon. It is plain math. If you usually need to see 100 doors to make a sale statistically those doors may not come until the end of the day. You need a full 8 hours for the law of averages to kick in. If a rep only works until one and has not made a sale yet and decides to quit -- he has no one to blame but him self. But it is easy for a rep to get distracted if they meet a nasty customer, the cops get called or they might run out of territory, or they might just wind up shopping!
The impulse factors should be used in conjunction with the five steps. They are Fear of loss where you pretend that you only have a few items left. Indifference where you act like you donāt care if they buy or not, Greed where you explain where other people have already purchased and Sense of Urgency where you act like time is almost up. An easy way to remember them is F.I.G.S.
Now people, I have said a lot about Ds-max and Cydcor. But I know that this marketing system does work. I did it for four years. I am attempting to educate here. What I mean by that is that if you get an area, and you hustle and work the whole time and you have something that is cheap, not too hard to explain - someone might by -- you should make some money. This system works all over the world in all languages. But not everyone can do it. It is not for the shy or those who are not fit.
Letās go through a typical business to business day. You pick out an area. You hit every business in that area -- being sure to hit every side street and all the business that are in building. You do not do callbacks. You do not leave cards. This is a buy it now or not at all type thing. Strictly on impulse. Plus, reps do not make that much commission per sale to justify keep going back for the on the fence buyer. In a few weeks another rep will come by the same area (as long as a mapping system is in place. If there is no mapping system there could be a rep with the same product in another hour!)
It is important to note here that all transportation in the field is up to the rep. The office will not cover any transportation costs. They tell reps to write all the expenses down and deduct them at the end of the year. So if a guy has a car, he would be wise to get gas money if he is giving someone a ride. Or that person can just pay for bus fare. You might make $80 in profit, but you have to subtract transportation costs.
If you hustle and work the whole day, you can make money. You donāt pay attention to any negatives like rude people, security officers throwing you out of buildings or people almost about to buy, perhaps even filling out a certificate, and then changing their mind. That is all part of maintaining your attitude and knowing why you are here and what you are doing and working a full 8 hours and working your territory correctly. How to explain the magic of the field to people that have never done it? Just suffice it to say that people go through a lot of interesting situations. You will meet the sweetest people that will feed you and offer you a coke. Or you can meet the receptionist with a power trip that calls security on you along with every other office in the building. You could walk in to a small business that smells like weed and later on pitch a church that just got done with a funeral. They meet the best and the worst of people. They get in weird conversations and situations. Sometimes they strike it rich. Sometimes it is days with out making a dime.
Ds-max and the owners try and make it so that it is possible for a rep to earn at least $100 a day. If they are earning more than that the stroke should be adjusted so that they earn $100. If they earn less it should be similarly adjusted. They donāt want the guys too rich or too poor. However there are some serious flaws. Not a lot of commission is paid per sale to a rep. This means they must be in a constant state of work to make a buck. Reps can have days when they make good money and days when they make little money. Or they can have days go by when they are on a slump and make practically nothing. The high earning days are often not enough to cover this.